Cape Town's economy leans on tourism and hospitality, wine, property, retail, professional services, film and creative work, and a large technology and startup community. Those businesses want very different sites, but the job underneath is the same: be found by the right person, answer their question fast, and make the next step obvious.
Seasonality matters here more than in most cities. A guesthouse, tour operator or restaurant can take a large share of its year between December and February, when visitors arrive and the enquiries come in at all hours, often from other time zones. A site that cannot take a booking at midnight, or answer in the language a visitor writes in, loses those enquiries to whoever can.
For professional firms, the pressure is different. A Cape Town accountant, architect or consultancy is usually compared against three or four others in an afternoon, so the site has to show who the firm is for, what it costs to start and how to book a first conversation, without a visitor digging through five pages.